SOURCING

Ceramic tableware, sourced where the world actually makes it.

CERAMICS buys from the kilns of Chaozhou, Jingdezhen, Dehua and Liling — and runs the parts buyers usually get wrong: kiln vetting, golden samples and MOQ economics.

65.4%
Of world daily-use ceramics exports came from China in 2024
~30%
Of global daily-use ceramics sales volume is made in Chaozhou
11.26 RMB bn
Chaozhou ceramics exports 2024, up 21% — first year above RMB 10 bn
4 belts
Chaozhou · Jingdezhen · Dehua · Liling
THE SUPPLY SIDE

Four belts, four specialties.

China supplied 65.37% of world daily-use ceramics exports in 2024; Germany, in second place, held 4.45%. That gap is the point — you are buying from the source, not from a middleman in front of it. We place each program where its process lives.

Guangdong

Chaozhou

China's largest daily-use ceramics production base — the default source for dinnerware and teaware OEM at scale, with mature molds and short development cycles.

~30% of global daily-use sales volume; 2024 exports RMB 11.26 bn, +21%
Jiangxi

Jingdezhen

The porcelain capital — high-fired fine porcelain, celadon and hand-decorated lines where glaze character leads the brief.

2024 industrial output above RMB 93 bn, +9%; over 60% of China's art-ceramics market
Fujian

Dehua

White porcelain and export craft ceramics — gift and seasonal programs backed by decades of export experience.

2024 cluster output RMB 66.3 bn, +15%; near 80% of China's craft-ceramics export volume
Hunan

Liling

Home of underglaze five-color decoration — color sealed beneath the glaze, the structural basis of low lead and cadmium release.

Cluster output above RMB 80 bn across 1,500+ firms
KILN SELECTION

We shortlist kilns the way a buyer would — if the buyer lived here.

Ceramic dinner plates stacked at a kiln yard

A marketplace returns a thousand factories. It cannot tell you which one will hold your glaze at volume, month after month. Before any deposit moves, each kiln passes a fixed verification sequence:

  • Credentials and export record — business license, customs record, category history at your volume band.
  • Capability review — firing temperatures, mold library, decoration capacity, confirmed on site or by third-party audit.
  • Reference calls — with current export customers, not with the sales team.
  • Trial order before scale — a pilot quantity measured against the golden sample before container commitments.
Kiln tierProfileWhat we run there
Stock-line dinnerware kilnsHigh volume, mature molds, stable whitesCore wholesale dinnerware and teaware programs
High-fire and art kilnsFine porcelain bodies fired at 1280–1380 °C; celadon, hand decorationPremium, boutique and gift lines
Underglaze and decoration specialistsSealed-color underglaze and decal capacityCompliance-led programs for regulated markets
GOLDEN SAMPLES

The sample you approve is the sample that ships.

In ceramics, the sample is the contract. We treat it that way — sealed, referenced and enforced at every later checkpoint.

  • Three-party sealing — one signed golden set stays with the kiln, one with inspection, one in our file.
  • Glaze variation band — reactive and kiln-variant glazes are approved as a written band (photos plus fired tiles), not as one unreachable color.
  • Decoration sign-off — decal tone, underglaze blue depth and rim line weight approved on the golden set before the mass run.
  • Referenced at every gate — inline and pre-shipment inspections compare production to the sealed set, in writing.
  • Samples couriered DDP — duty-paid delivery so approval is never stuck in customs.
  • No silent substitutions — body, glaze or decoration changes require a new golden sample and your written approval.
MOQ & UNIT ECONOMICS

MOQ on the table, cost levers with it.

Two tiers, stated up front — no bait numbers that change after the deposit. Final MOQ is confirmed per SKU in your quote.

Program typeTypical MOQWhat drives it
Stock line (existing mold and glaze)500 pcs per item (typical)Shelf-ready programs; the fastest path to a first order
Custom development (new mold, custom glaze or decal)1000–3000 pcs per item (typical)Mold and glaze complexity; quoted per SKU
  • Mold reuse before mold making — existing forms adapted to your brand cut tooling cost and lead time.
  • Glaze family discipline — one glaze family across several forms means fewer changeovers and tighter color consistency.
  • Mixed-SKU container consolidation — several items loaded into one program to hit MOQs without overstocking any of them.
  • Carton cube design — more pieces per container at the same protection level.
  • Duty-aware terms — FOB, CIF or DDP priced with the duty line visible, not folded into the unit price.
WHERE CERAMIC ORDERS GO WRONG

Six failures we are set up to prevent.

01

Glaze drift between runs

The white you approved in March is not the white that lands in September.

Golden samples sealed per program; written variation band for reactive glazes
02

Samples that outrun production

A hand-finished sample wins the order; the mold line that follows does not match it.

Production compared to the sealed golden sample at every gate, never to memory
03

MOQ bait-and-switch

A low number to win the order, a different story once the deposit lands.

Two tiers stated up front — 500 pcs stock, 1000–3000 pcs custom (typical), confirmed per SKU
04

No eyes on kiln output

Defects surface at your warehouse, weeks after the ship sailed.

Inline checks plus AQL pre-shipment inspection against the sealed set
05

Wrong body for the duty

A decorative body specified for hotel service chips in the first week of use.

Body matched to use case — reinforced hotel porcelain for HoReCa, retail bodies for shelves
06

Lead times that only move one way

Double firings, decal queues and pre-holiday peaks quietly add weeks.

Production calendar with firing and decoration gates, replanned in writing when they move
WORKFLOW

From brief to delivered cartons, in five steps.

Brief & kiln match

Spec, target cost, volumes and market. You get a shortlist of kilns and the reason for each.

Golden samples

Produced, sealed three ways and couriered DDP; glaze variation band agreed in writing.

Production & inline checks

First-article sign-off, then in-process checks during forming, firing and decoration.

Pre-shipment AQL

Random sampling against the sealed set, with photo and measurement evidence.

Packing & delivery

Fragile-grade packing; air for samples, sea and rail for reorders; DDP with duties shown.

FAQ

Sourcing questions we hear most.

What MOQ do I need to start?+

Stock lines typically start at 500 pieces per item; custom development with new molds or glazes typically runs 1000–3000 pieces per item. Both figures are typical, and the final MOQ is confirmed per SKU in your quote. Where a quantity is not yet viable for the kiln, we tell you before you spend on sampling.

Can you match our reference sample or existing glaze?+

Yes — a physical reference is the best starting point, followed by glaze iteration on sample rounds. Reactive glazes are approved as a written variation band rather than a single color, and underglaze tones are matched against fired test tiles from the target kiln, since recipes differ by kiln.

Which production belt will my order run in?+

Matched by process: Chaozhou for scale dinnerware and teaware OEM, Jingdezhen for high-fired fine porcelain and hand-decorated lines, Dehua for white porcelain and gift programs, Liling for underglaze five-color work. You are told which kiln, and why, before any deposit.

Do you quote FOB or delivered?+

FOB, CIF or DDP — your choice, with the duty basis stated on every line. US programs run DDP with duties prepaid; EU quotes show the anti-dumping duty explicitly, included or excluded. See the Tariffs & Trade Guide for current rates.

START A PROGRAM

Tell us what you are buying.

A product list, a reference sample or an idea — you will get kiln options, glaze paths, MOQ and a duty-shown price in reply.